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Channel: Apple – Marketing & Brand Strategy. Steve Poppe, Founder.
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Cook and the Apple Overdog.

Over the last two weeks I’ve read some great stories on Apple and its production situation in China.  The writers of the stories, both appearing in the New York Times, are certainly not Apple haters,...

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i vs. Smart.

There are two brands in the mobile phone business iPhones and smartphones. In the U.S. and U.K. the “i” is winning.  In the ROW (rest of world) the smarts have it. Smartphone is a generic term and more...

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Silly Billions.

Not sure I expect Apple Entertainment to be such a brand-positive venture. In fact the more I think about it, the more I expect it will not succeed. Maybe even close down in a couple of years....

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